Our Manifesto
2021
✨ Are you ready to supercharge your vegan product's marketing
with video production and motion design?
· Scope of Work ·
2022 · Vega Award. Canopus Winner
THE EXECUTION
STRATEGY
The storytelling aimed to have en extremely excited and a friendly tone. And translate our excitement about the vegan industry, which only grows and grows… So they know, that we know as a fact, the future is vegan.
VALUES
At Vexquisit, we strive to help create a world where love for all animals, respect for our planet and sustainable eating habits are the norm.
Art Direction Look & Feel
Colorful, happy and friendly with an engaging style.
Typography supports the narrative when necessary, and reinforces key values.
Below is the stylescape, that helped us also illustrate the creative spirit for our brand.
Goals
- Communicate our core values
- Speak up about who we are and who we stand with.
Opportunities
- Show a sneak peak of the high-end and engaging animation our team is capable of doing.
- Strengthened our studio's branding
Storyboarding
This stage is always the most fun, since it is the core of the "onion". It is also a stage where we got all the freedom, as we are not polishing the look at all. Here we are just focused on having fun ideas and dumping them all on paper and along with the script, to see what sticks. All ideas for this project, had to be representing a journey.
Illustrations
Here the ideas get unified with our brand style, we make sure to portray diversity, avoid gender stereotypes and represent the furry friends with pictures from the ones we find at animal sanctuaries! For example the turkey is based in Corno, Esther the Wonderpig's best friend :)
Animation
With the animation we reinforce the friendliness and add charm on they key elements from each scene. Keeping an engaging journey flow to keep the audience's attention.
Music & Sound Effects
The music is composed so it is the base driver for the animation. It does not act as a main element. The sound effects reinforce atmospheric sounds and the movement, it makes sure our characters like people and our furry friends don't go unnoticed. And here and there add some subtle magical sounds magical,
The Voice over artist was guided to keep a very happy, welcoming, warm and fun personality!
