Cow's Milk

Cow'sMilk

LIVEKINDLY鈥檚AnimatedSeries

Ever wondered what鈥檚 actually in a glass of cow鈥檚 milk

or what is the truth about the dairy industry?

路 Client 路

LIVEKINDLY Media Inc.

路 Director 路

Roxy V茅lez


Full Credits

路 Scope of Work 路


Creative & Art Direction Strategy
Visual Concept Development
Illustrations & Design
Animation Production

THE EXECUTION

STRATEGY

During the pre-production of these animated series, we strategized the Creative and Art Direction that is the unifying driver for each episode. Have a look at the LIVEKINDLY's Animated Series Case Study 鈥 if you wish to learn more about the soul of the series.

THE STORY

From the delivery of the script, we kick off ideating for each scene. With the goal to find visual solutions that would reach people's hearts, as this is a sad topic, we pursue to stay objective and non-graphical.

Goals

  • Unveil the direct link between dairy and meat.
  • Expose the Dairy industry impact on the environment. And the daily practices on cows and calves.

Oportunities

  • Motivate people to take part in the growing dairy-free demand.
  • Educate and inspire people to lower their GSG gas contribution on the planet.

Storyboarding

We start to sketch out and test ideas to visualize the script. Brainstorming friendly and effective solutions, that need to transmit the difficult realities of the impact of this industry on our planet and the animals.

Storyboarding_Dairy_2.jpg

Illustrations

Based on the Creative and Art Direction, Look & Feel, we began giving style to the approved storyboard. This episode was one of the first one from the series, so it defined the style and level of detail for the aesthetic look and feel for future episodes.

LK_Dairy_Illustrations_SlideShow_01.jpg

Scenes-Design

Through the story, we make sure the aesthetics are leading the eye and maintaining a light reading flow, which allows the audience time to connect emotionally with the message until the end.

LK_Dairy_Styleframes_SlideShow_01.jpg

Animation

In order to portray the gravity of this particular script, we made sure the mood for the movements of the characters, camera, and elements would not be too playful, however still have a charming flow to keep the audience's interest.

Music & Sound Effects

Initially, we had sad songs as options for this story. But soon we realized that in this case, a neutral song would be more effective.

We adjusted it to the length of the animation and mixed it to lose some original monotonal tone. And finally, with the sound effects, we made sure it did not sound too cartoony or playful.

Social Media Results

The Takeaway

From the amazing response to the Cows Milk Episode, it's clear that we鈥檝e created something unique, memorable and meaningful for our client and society. It is a big reward to help people open their hearts and get them to listen to this concerning issue that the dairy industry is constantly fighting to hide. Empowering people to join the Dairy-Free revolution as a solution, by supporting and consuming the wide range of delicious dairy-free alternatives.

Jodi MonelleFounder & CEO, LIVEKINDLY
LIVEKINDLY highly recommends Vexquisit Studio for your storytelling needs. The team has excellent communication skills, follow-through and are a true pleasure to work with.
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