Cow's Milk

Cow's Milk

LIVEKINDLY’s Animated Series

Ever wondered what’s actually in a glass of cow’s milk

or what is the truth about the dairy industry?

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· Client ·


· Director ·

Roxy Vélez

· Scope of Work ·

Creative & Art Direction Strategy
Visual Concept Development
Illustrations & Design
Animation Production



Prior to starting the production of these series, we developed a strategy with the creative and art direction that would be the unifying driver for each episode. Have a look at the LIVEKINDLY's Animated Series Case Study if you want to learn more about this initial step.


After reading the script, we wrote down a series of ideas to portray these few selected facts on the dairy industry. We needed to stay objective, non-graphical while not neglecting the ugly realities and the damages that this industry is responsible for.


  • Expose the Dairy industry impact on the environment. And the daily practices on cows and calves.
  • Unveil the direct link between dairy and meat.


  • Educate and inspire people to lower their GSG gas contribution on the planet.
  • Motivate non-vegans to take part in the growing dairy-free demand.

This section is currently under construction.

Thank you for stopping by!

While we are busy eating tons of vegan ice cream and getting more of this type of work done. It is taking a bit until we have the complete content for this page up. :)