Roxy und David

路 About 路

Est. 2018 | Headquarters: Berlin, Germany | Clients across the globe | Vegan cheesecakes consumed since launch: 95 (and counting)

路 Our origin story 路

鈥淲hy鈥濃t鈥檚 a potent question we often use to seek deeper meaning.
Why are we here? Why can鈥檛 I use my skills as a force for good? Why are there no ethical motion design studios?

These are the questions Roxy, Vexquisit鈥檚 CEO, asked herself after turning vegan in 2015. And motivated her to start Vexquisit with her partner in crime/Co-Founder David Heidrich!

Opportunities gradually started to appear and fellow female business owners, including Dr. Melanie Joy from Beyond Carnism and Jodi Monelle from LIVEKINDLY, pledged their trust in Roxy, David and their team. Fast forward to 2018 and Vexquisit became formally registered as a successful business.

And so, now we find ourselves at the helm of change. The Vexquisit team is a close-knit family of ethical vegans that keeps on growing. Together, we promote a positive future using ethical video and motion design.

路 Our Mission 路

At Vexquisit, our video and motion design work is made to inspire and promote positive change. Change that is necessary to create a world where love for all animals, respect for our planet and sustainable eating habits are the norm.

The world is waking up. Mainstream industries are making space for vegan products and welcoming the global shift towards plant-based living.

It鈥檚 an exciting time to be in business - but we know that marketing vegan products to the masses can be tricky. What language works best? What content is the most effective for your target audience?

This is why vegan brands deserve world-class design and marketing by professionals who are equally passionate about your mission.

Will SchaferVice President of Marketing
Roxy and the team at Vexquisit took the time to really understand our project objectives, and they delivered strongly against our creative brief. They were also a pleasure to work with.

路 Why work with us 路

No matter where you are in the world, no matter your project size, we exist to help forward-thinking, compassionate minds like yours plant seeds that encourage society to embrace kinder habits. Here are some of the main benefits you鈥檒l experience from working with us:

100% bespoke Projects

You deserve a bespoke solution 100% made for you - and no one else - which is why we begin each new project with a discovery session to learn the heart and story of your product, brand, service or campaign. This way, we can craft a personalised game plan to suit your goals.

Global team of Experts with shared values

We are based in Berlin, Germany and have embraced the remote lifestyle since 2018. This allows us to bring together specialised teams of professionals from across the world, who are allies and supporters of our core values. Working with Vexquisit means working with hand-picked, global experts.

Measurable return of investment

We think everyone should be held accountable for their work - that includes us! At Vexquisit, we believe that what really matters is communicating your message to the right audience, which is why our clients continue to see measurable value and profit added to their brands.

路 Meet our leadership crew 路

BA, Graphic Design | MA (Honors), Motion Media Design

Roxy brings an extensive background in video production to Vexquisit, after working in many corners of the globe including Cuenca-Ecuador, Savannah-GA, New York City, Charlotte -NC, Dusseldorf.

Roxy has worked in collaboration with numerous agencies and businesses on high-profile projects for brands such as Pro-Veg International, trivago, Wacom, Hoegaarden, Ferchau, Cadillac, and Volkswagen.

When she鈥檚 not pushing the boundaries of video design for Vexquisit clients, Roxy is an active member of The Futur Pro Group, which allows her to rub digital elbows with fellow creative entrepreneurs from across the world.

Summer is her thing - winter is not. Hermit Mode activates on December 1, sharp.

Discover Roxy鈥檚 consultation services.

David HeidrichCTO / Software Architect
BSc Software Engineer

A self-confessed systems and automation geek, David Heidrich develops in-house workflow tools at Vexquisit and creates digital products to support the vegan market.

Prior to starting Vexquisit Studio in Berlin, David co-founded hellofellow KG, an online community for expats, emigrants and travelers.

For over 12 years he has been bootstrapping a variety of startups around Europe, as well as consulting for businesses and teams of all sizes.

Outside of Vexquisit, you鈥檒l find David buzzing around Berlin on his e-bike, probably en route to pick up Vexquisit鈥檚 next office cheesecake. David also takes the role as Lead Vacation Researcher, and is planning the pair鈥檚 next getaway - to a cat-friendly location, of course.

Ronaldo SerranoSenior Motion Desiner
BA, Graphic Design

Based in Porto Alegre, Brazil, Ronaldo has been with Vexquisit since the team鈥檚 first project in 2018, and has quickly become Roxy and David鈥檚 鈥渞ight hand man鈥.

Ronaldo joined Vexquisit with an extensive background in design. Web, graphic, print, animation - you name it, Ronaldo has done it. While working for a number of agencies during his career, Ronaldo also dabbled (quite successfully) in game development before realising animation was his true passion.

A professional animation experimenter by day, Ronaldo is a quick-footed Zouk dancer and Nintendo-buff by night!

Nat谩lia BrondaniSenior Illustrator / Character Designer

Natalia has quickly become Vexquisit鈥檚 go-to illustrator thanks to her charming, innovative and quirky ideas.

Working remotely from Vicenza, Italy as an art director, 2D illustrator and animator, Natalia has worked with Vexquisit since 2018 and has collaborated with studios across the globe, from Canada to Australia.

Outside of work, Natalia is a hiking enthusiast and is currently writing (and illustrating, of course) her first book which she hopes will educate people of all ages about veganism and inspire them to make kinder choices.

路聽Our biggest achievements聽路

While our biggest achievements involve communicating our clients鈥 brand messages to inform, enlighten and inspire their audiences, we鈥檙e also pretty proud of the awards we鈥檝e won along the way. So proud that we just had to show off some of our latest achievements:

Vega Centauri 2022IVFF 2021Muse 2021Vega 2021IVFF 2019
Latest awards that our projects have achieved.

路聽Giving back to the Community聽路

We try our best to give back to the planet and all its inhabitants. Since 2019 we are the proud parents of VEGCRAVER - the world鈥檚 first 100% plant-based catering web app.

Launched in March 2021. VEGCRAVER provides small businesses with a platform to sell their food and services.


We also donate to worthy causes. Since 2016 we have sponsored Totoro, a handsome pig (who never calls 馃槶 to check in), from Erdlingshof Sanctuary. We have also supported animal organizations, such as: ProVeg International, Animal Equality, Mercy for Animals, Esther the Wonder pig, We Animals, among others.

Are you a non-profit NGO?

Don鈥檛 forget to ask about your discount for Vexquisit services!

路 Let鈥檚 chat! 路

We鈥檇 love to hear from you