With the goal of creating a new type of creative messaging.
We were asked to design & produce friendly styled bite-size animation.
Prior to LIVEKINDLY’S engagement for this project with Vexquisit Studio, LIVEKINDLY’s daily content have been written web posts, inspiring pictures and some live action videos, which they were expanding on.
Our friend Jodi Monelly, Founder & CEO explained that one of their next steps was to create more video content for their different platforms to serve their social media audience. This is when we learned that they had a need for more video creators.
Working collaboratively with LIVEKINDLY’s team, we bring their amazing scripts to life, through setting up a roadmap for keeping an inspiring and solution driven outcome. Creating a personalized series look - while visually staying on brand regarding the design & illustrations.
LIVEKINDLY is a plant-based media company, highly focused on sharing solution driven, positive & informative content about sustainable and compassionate living. Their mission is to inspire people across the globe on a daily basis, by being a positive voice about veganism.
They have an impressively fast growing web readership of 2M per month and with a 1M audience on Facebook of vegan and non vegan followers.
We simply love working for this niche, which we have an aligned mission with. Which will always motivate us to naturally give our bests concept wise and product wise.
The initial research started with a conversation with LIVEKINDLY, learning what type of animation content have inspired them in the past, and what concept and feel is important to them. Our researching exercise is an important segment of our concepting stage, as it allows us to explore and push the limits in creating a unique brand series. With a narrowed focus, we can establish a creative and art direction with foundational design elements such as color, hierarchy and type.